Same cool colors, same great taste, but now with 10 percent less fat! (Thanks to the addition of an aero jersey option).

GVR riders will be sporting a new look and a few new pieces of kit in January thanks to the fine folks at Borah Teamwear in Coon Valley, Wisc.

Yes, people, this stuff is handmade by folks in Wisconsin. We know, because we met many of them on the production floor.

No new kit would be complete with out new socks from North Carolina-based DeFeet.

We’re proud to support these two fantastic Made In The USA companies.